Pureology Hydrate Shampoo will cleanse your hair efficiently without stripping its colour. Its organic nourishing formula will hydrate dry, colour-treated hair and leave you with soft, lustrous locks while protecting colour freshness.

Pureology Hydrate Shampoo is formulated with ZeroSulfate, a gentle cleansing system that protects your hair colour. Formed from coconut, corn and sugar it delivers a rich lather and leaves your colour as fresh as the day you had it done.

How to use:

• Apply to wet hair and lather
• Rinse and repeat
• Follow with Pureology Hydrate Conditioner